how to create your first online training

 Set up an action plan

The content of your training should contain little theory and much more practice. This is what surfers are looking for: a practical guide with the steps to follow and not the theory.

Read a lot of books quickly

Read well-known books, the most popular in your subject. you'll know more than anyone who follows video training without worrying about reading books.

Read the articles of the most influential bloggers of your subject.

Watch videos: at least a dozen similar to those you will download.

Make sure you have several hours of video training in your classes, with resources in pdf.

The law of supply and demand

To set the price of your training, the best is to try to align your niche on the price of training similar to yours, do not offer very low prices: it means that your quality is not better and than higher standard price prices that the user finds in the online market.

So that if you offer a higher price, it comes with a bonus or a surplus of original content: example (a free coatching within 24 hours after the purchase or other).

Start by creating formations

To create your first video training when you do not have an audience, you will send a quiz, a question form to your audience, which will then tell you what they need. This is really the ultimate method, the best since you create your offer according to demand.

Forums are another way. Forums are a very powerful tool that allows you to see how many people are interested in a question and how many people have posted an answer or participated in the topic.

Go immediately to a forum of your theme, then look what are the topics, because we call them topics or topics that will be most often seen and treated. So, you can see which questions are asked the most, rank them in order of popularity and you will see, for example, what are the three questions most often mentioned, those that received the most answers in your theme.

Online training tools

film your screen, create a PowerPoint and follow it to explain each slide and each board step by step.

Now, if you're comfortable with video, you can just use your smartphone, you're filming with your front camera, for example so you can just see you if you stay in the plan and you can actually offer the video. quality.

Showing your face will also bring you a lot more sales and you will also establish a real relationship of trust between you and your customer.

The quality of the image should be acceptable, but pay attention to the audio quality.

Software videos

If you are not comfortable with a camera, film your screen, there are many software to film your screen. on Apple, there is Good Time - Screenflow that allows you to create a new record. If you are on Windows, you can use Camtasia and a lot of free software to record your screen.

With Vimeo, you will be able to host your videos safely

 Thinkific, since this all-in-one platform includes hosting your videos, without going through a dedicated platform.

Vizia offers a little extra: you can directly integrate questionnaires, polls or calls to action into your videos (CTA, the "Call to Action"). The curiosity of the learner, invited to participate, will be further increased.

Free image banks

Unsplash, Pexels, Pixabay, Lifeofpix, etc.

You can illustrate your presentations and animate your videos from these collections.

The Canva online design program will guide you step by step to rework the selected images.

You will find free templates on Canva and SlidesCarnival.

Canva offers a nice assortment, in a variety of styles (Templates> Documents> Slideshow). Meanwhile, SlidesCarnival offers PowerPoint templates as well as themes for Google Slides.

help templates. The CreativeMarket site contains a well stocked catalog (Templates> Presentations), for a price between 2 and 500 US dollars. GraphicRiver presentations (presentations available for Microsoft PowerPoint, Apple Keynote and Google Slides) start at $ 4.

Some interesting suggestions for creating your documents as you please without having to use InDesign: Canva, Creative Market (workbook templates) and Google Docs.

Interactive features such as quizzes and polls are therefore extremely interesting, even essential for online training. But here, in general, quiz applications do not integrate well with online learning platforms and the options available are sometimes limited.

How to do? One option is to use the Thinkific platform, choosing the "Quiz" and "Survey" options. To create more complete forms, Paperform or Typeform will do the job and will guarantee a good integration of the form with Thinkific (in the form of multimedia content).

webinars

The zoom is by far my favorite tool. It offers excellent value for money and many features. The Pro package (€ 13.99 / month / host), with the "video webinars" option (€ 37 / month), will be perfect for organizing webinars during your training sessions.

Platform to host and sell your training

Email marketing

With Thinkific, you can send emails to learners registered in your classes. However, having an e-mail marketing tool will be essential to inform your list of contacts (learners, prospects, members of your community, etc.) of your current and future activities.

MailChimp is one of the best known options. However, I prefer ConvertKit or ActiveCampaign. Both solutions offer better segmentation of contacts by means of tags. You can target your campaigns and messages.

Sales page

The all-in-one solutions LeadPages or ClickFunnels offer many features (drag-and-drop technique to create your sales pages, A / B test, integration with your email marketing platform, etc.). They will be an asset to increase your conversion rate.

You can also create your sales page directly on Thinkific.

Online payment

The Thinkific platform offers you the possibility of creating your own payment page, with the integration of Stripe or Paypal solutions, which is no longer present. Your future learners will be able to buy your training online in one click! If you want to configure more advanced payment pages, I recommend ThriveCart, with countless features.

Online billing tool

Quaderno's invoice management software integrates with Thinkific.

You can also choose software to automate billing, such as QuickBooks online accounting software. Automation will be done using Zapier. Go immediately to the next paragraph!